YARDLY

A small landscaping company that specializes in modern electric tools and equipment to create beautiful and healthy green spaces. Kyle, the founder of Yardly, wanted to create a company that promotes better landscaping practices. A company that not only has the equipment to service their customers, but also the people and drive to make a difference, not only in this industry but also environmentally.

From rendering to final print, I helped Yardly find a brand identity for their eco-friendly business. I aimed to produce a brand that reflected their company's ideals, and through strategic use of design, I did just that. The final result has been designed to reflect the values of the company. A single sprig of grass represents renewal and growth, while the small plug represents the brand's commitment to providing eco-friendly landscaping tools powered solely by electricity. With a color palette of yellow, green, orange, and blue, this logo conveys ideas of trust, energy, enthusiasm and optimism. These colors help portray to Yardly customers, who are looking to update their patios, yards, or parks, as being trustable and friendly.